KYC – “Know Your Consumer”
• Curiosity and open-mindedness
Behavioural economics derives from several sciences such as economics, psychology, neurosciences, and anthropology. In order to be able to understand human behaviour 犀利士
and its complex decision processes, we have to keep an open mind and show a permanent curiosity about different fields from the one we are specialized in.
Clarity, transparency and simplicity in communication and in the consumer interface are key to a successful and lasting strategy.
My long experience and my connections with the academic world have contributed to developing solid skills in my field. In order to maintain a high level of competence, the learning process must be constant in order to keep up to date with the rapid evolution of marketing.
It is important to know our limits. For this reason, whenever necessary for a project, I will take expert advice in any field I am not specialized in.